Re-design of Magis website with updated easy customisation and additional features like AR view to connect with user personally.
Magis is an Italian brand which manufacturers furniture designed by famous designers all over the world. It provides customisation of products on their website which was complex and less engaging of the users to the brand.
We redesigned the website for building a strong relationship between Magis and the user based on trust and accessibility. We enhanced the perception of brand by understanding the user by research and then prototyping the design.
This was a team project concluded in 3 months under the curriculum in SPD. All the teammates were equally involved in every process of the project.
We did overview UX audit of the website as per some UX principles.
We listed the shortcomings that are affecting user’s experience on the applications.
We did research of some luxury product brands have customisation feature and their approach to make it stand out on page.
We could see that brands focusing on customisation of product have separate navigation tab for it.
As per market analysis and desk research we considered some important requirements to focus
Considering all the requirements from users we did some brainstorming for ideation for website. We added many new functionality in website making it more user friendly for users.
With some market research and competitive analysis , we categorise our customers in 4 groups of users.
We penned down their requirements of these group for the better experience with brand.
We did emotional journey mapping of users distinguishing them with different colors for better understanding.
From the journey mapping we took some of the important pain points for defining the solid strategy plan for the brand.
With all the opportunities in the website, the information architecture was created with new workflow including all the previous functionality operated from website.
Building a strong relationship between Magis and the user based on trust and accessibility by implementing following features.
We defined initial wireframe for our design and then later the layout was refined as per continous feedback from our mentor.
Considering all brand image and design principles, we created visual identity for website. After continuous iterations as per feedback from mentor we finalised the new visual language for brand. View the whole document of all the changes.
We continuously changed our design according to the feedback from our to meet our design goals.
We added small animations to design while prototyping to increase the interactions for better user experience.
Re- designing one of the luxury brand website by implementing design principles and trending technology for engaging user with our brand was achieved.
The design process was little tedious as the existing brand image was changed in between our project, so we had to rework on the strategy again as per new brand image.
