BeautyMask is the only personal assistant action that uses AI to give you personalised face mask ingredients for skin focused people

UX Design | Service Design | Strategy Design

Overview

Beauty Mask is google assistant action for skin focused people using natural materials for face. This action gives you personalised natural face mask ingredients as per to your face type, weather and easy availability of ingredient in your location.

We conducted user surveys and interviews to create Beauty Mask. Skill is based on artificial intelligence and location detector for providing best possible solution to make your own face mask at home.

I was involved in user interviews, brainstorming, analysis and UI design.

Design Process

Members

Rujuta Pachpande
Jessica Delgado
Giuseppe Mete

Mentor

Yulya Besplemennova
Roberta Tassi
Scuola Politecnica Di Design -SPD, Milan, Italy

Duration

1 week

Tools Used

Adobe XD
Google Assistant
Adobe Photoshop
Adobe Illustrator
Miro
Context

Design goal is to build intelligent skin self care service which will put users at centre of process.
Our ambition is to create personalised recurring service for every user with established design process and skills to the development of services.

Secondary Research
Market Analysis

We started our research with existing AI based skin care applications which helps users to get personalised beauty solution.

  • Curology  - skin quiz and snap based skin care formula
  • Hairmod - virtual assistant like alexa / siri for beauty
  • Atolla Skin - quiz based skin care formula
  • My BeautyMatches - beauty products
  • Function of Beauty - hair and skin care formula
  • Olay - skin care and beauty products
  • Proven - skin care formulas

We mapped this 7 applications with 4 categories - service based application, product based application,  personalised solution, best suitable solution.

As per initial research,  there are following types of users scenarios for ideal for skin care services.
These user categories are distingushed with people more particular about personal care and people using more makeup.

Primary Research

From this all user scenarios we targeted Skin focused users for our application as they are more into personal care and natural products.

User Interviews

With defined user scenarios, we drafted research plan outline with key questions and some hypothesis answers to build refined problem statement.
User interviews are conducted to gather the information about users skin care routine, products they use, do they consult any expert advice for skin.

Questions guide is divided in 4 categories with some hypothetical answers.

Insights

As per user interviews, we found some similar concerns that user face in regular life.

Refined Problem Statement

Beauty Mask is google assistant action for skin focused people using natural materials for face.
This skill gives you personalised natural face mask ingredients according to your face type, weather and easy availability of ingredient in your location.

Brainstorming

We decided to use Artificial intelligence in our application.

ARtifical intelligence

AI can eliminate digital interactions
AI can eliminate human interactions
AI can eliminate a service itself
AI can augment a service

We researched about artificial intelligence in applications and decided to used AI card deck from AI Meet Design (http://aimeets.design/) for understanding the opportunities for AI.

Google assiStant Action

Initially we decided to create the new application but decided to make google assistant action because of following reasons:

  • No need to download new application
  • Sync different google products together
  • Works with every device
Scope Document
Introduction

Beauty Mask is the only personal assistant action that gives you personalized facemask ingredents for skin focused people.
The app will recognise the weather as per your current location and the easily available available ingredients in that location.
According to availability assistant will provide best possible solution for DIY natural face mask for that particular week.

System Description:

The action will save all the information specific to user skin care routine and the location of the user to provide solutions with deep personalisation feature of Artificial intelligence.

Product and Technical Requirement:

The action is dependent on google assistant which should have permission to access your location and voice recognition. The action will also required the permission to send notification to users according to the set reminder based on google calender.

Design Strategy
Mind Mapping:

To define the features we mind mapped all the possibilities with AI and google assistant to include in application.

Goals:

Use of GPS to detect weather and pollution of the user’s location.
The AI to identify the possible factors that are affecting the user’s skin and provides the best possible solution to repair or prevent damages.

Persona

We created a user persona to represent our refined target audience - skin focused users.
It helped us to get a clear understanding of user behaviours and needs and define for whom we should provide the solution and what is necessary for them from a user-centered perspective.

Customer journey Map

We drafted the user’s emotional journey map to understand frustrations of the user and opportunities to include in the application.

Painpoints:
  • Finding an advisor that work without spending much money and time
  • Remembering to do the mask
  • Difficult to find natural materials and proper method to make the solution
Opportunities :
  • Give a user a personalised suggestion based on its needs and location
  • Notify weather change and skin care routine accordingly
  • Reminder for weekly face mask application
Low fidelity Wireframes

We sketched the wireframes of mobile screens for finalising the google assistant navigation.

User Journey Flow

We created an ideal user flow journey map of map for skin focused user using Beautymask google assistant action.

Ui Design